The CENTURY 21® System is focused on increasing market preference for the CENTURY 21 brand and our sales professionals, while generating qualified consumer leads for you to pursue. Everything we do, from online and offline advertising, search engine optimization, to social media and public relations is aimed at delivering quality leads to CENTURY 21 Agents. Our advertising focuses on promoting our agents as SMARTER. BOLDER. FASTER. and to get our message out we advertise on the biggest stages in the world including the Super Bowl™, the only real estate brand to do so.
As a brand and as a franchise we aggressively market online. The focal point of this strategy is century21.com which is averaging more than 1 million unique visitors a month1, which provides tremendous exposure for your listings. Consumers will also easily access buying, selling and financial tools to help make their real estate dreams a reality. All listings placed on century21.com are automatically featured on REALTOR®, Trulia, Zillow and Yahoo Real Estate websites, and distributed to more than 500 national and local real estate websites at no additional cost. With the added visibility of your listings, you will receive an on-going stream of opportunities.
The CENTURY 21 System continues to be a leading innovator in social media marketing solutions that give real estate sales professionals an edge. The CENTURY 21 System positions our sales professionals to successfully reach consumers through highly visible social networks such as Facebook, Twitter, and YouTube. We even have our own real estate blog, @C21 – Home Matters. CENTURY 21 Realty Partners also maintains a robust presence in social media, with active company pages on Facebook, Twitter, Linkedin, and Pinterest. Through our online presence we promote the social media content of our agents to maximize their outreach. We also maintain our own blog to highlight local content.
1 Source: comScore 2011