Still the Most Recognized Brand in Real Estate†

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Still the Most Recognized Brand in Real Estate†

Real estate professionals want to work with a real estate brand that is experienced, recognized in the marketplace as an industry leader, and enjoys a reputation as the real estate organization consumers gravitate to when they think real estate. Consumers want to work with a real estate organization that is well known and respected. They want the reassurance an experienced real estate sales organization offers, one that has offices that are dedicated to meeting their needs. Well, once again, that brand is CENTURY 21®. How do we know? Well, the results are in for the 2012 Brand Preference and Ad Tracking Study. In 2012, the CENTURY 21 brand continued to maintain the highest brand awareness level among consumers presented with a list of several other real estate organizations; continuing a trend stretching back to 1999. In addition, the CENTURY 21 brand has kept its perennial status as “the most recognized name in real estate.” What’s new is that this year we were recognized as “the most respected in the industry” a new survey question introduced in 2012. As we are gearing up CENTURY 21’s advertising blitz at Super Bowl XLVII, combined with the consistently excellent service we offer all our clients, we at Realty Partners are positive these trends will continue long into the future.

 
Source: 2012 Ad Tracking Study.
The study was conducted in two waves by Millward Brown, a leading global market research organization during the following time periods: Wave 1 between February 5th – February 19th 2012 and Wave 2 between August 12th – August 26th 2012. The survey results are based on 1,204 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness, Consideration and Likelihood to Recommend questions based on a sample of 1,204 respondents at a 90% confidence level, with a margin of error of +/-2.4%. Recognition and Respected questions are based on those who had awareness of the brand. Results are significant at a 90% Confidence level, with a margin of error of +/- 2.4%.

By | 2017-03-13T15:54:53+00:00 January 9th, 2013|News, Realty Partners|Comments Off on Still the Most Recognized Brand in Real Estate†