As many of you may remember, on February 5th of this year CENTURY 21® ran an ad during Super Bowl XLVI that was broadcast before an all-time record television audience of 111 million. In so doing, we became the first real estate company in decades to advertise during the game itself, and brought our SMARTER. BOLDER. FASTER. agents to the forefront of our multifaceted advertising campaign. Athletics and achievement underscores our marketing campaign, which also included advertising in the Preakness and Belmont Stakes, the Olympics, and sponsorship of the US Men’s and Gold Medal winning Women’s Soccer teams. With all of this high profile advertising, the CENTURY 21® brand attracted 1.3 billion (with a “B”) media impressions.
What would be an appropriate encore for such a blockbuster year for our brand? As has already been announced by Bev Thorne, the CENTURY 21 international marketing guru, CENTURY 21 will be at Super Bowl XLVII on February 3, 2013! We will also be sponsoring an hour long pre-game show, and look for the SMARTER. BOLDER. FASTER. real estate professionals showing up at the start of the 3rd quarter.
At CENTURY 21 Realty Partners, we have already created quite a stir in our regional market, and CENTURY 21 International has been raising our profile to never before seen heights nationally and internationally. We look forward to 2013, and continued growth for ourselves and the brand.