While it is no secret that CENTURY 21® is the most recognized name in real estate, we see no reason to rest on our laurels. Instead, as the SMARTER. BOLDER. FASTER. agents in real estate, we know that our future as a brand and effectiveness as marketers of our clients properties depends on reaching out to the next generation of home buyers and investors. Many of you have watched as we have had another breakout year with our corporate marketing campaign. First, CENTURY 21 Real Estate LLC was the first real estate company to advertise during the Superbowl in over two decades, then we were an official sponsor of the US Men’s and Women’s Soccer Team and advertised during the 2012 Olympic games.
Now, we are reaching out on facebook inside the online world of SimCity Social. CENTURY 21 Real Estate LLC has partnered with EA to allow players to open their own CENTURY 21® franchise right in their own virtual metropolis. SimCity Social is a facebook game that allows players to take the role of developers and urban planners to build and manage their own simulated city. SimCity Social has a quite large contingent of 25-34 year old players, or what our Chief Marketing Officer, Bev Thorne, calls the “next generation of buyers and sellers.” She goes on to explain our goals with this newest marketing outreach: “My hope is this next generation becomes more aware of what they might already be of Century 21, and I’m hoping to build an affinity for the brand.”
Feel free to login to facebook and check out our newest virtual locations.