Still the Most Recognized Brand in Real Estate†

By |2017-03-13T15:54:53-05:00January 9th, 2013|News, Realty Partners|

Real estate professionals want to work with a real estate brand that is experienced, recognized in the marketplace as an industry leader, and enjoys a reputation as the real estate organization consumers gravitate to when they think real estate. Consumers want to work with a real estate organization that is well known and respected. They want the reassurance an experienced real estate sales organization offers, one that has offices that are dedicated to meeting their needs. Well, once again, that brand is CENTURY 21®. How do we know? Well, the results are in for the 2012 Brand Preference and Ad Tracking Study. In 2012, the CENTURY 21 brand continued to maintain the highest brand awareness level among consumers presented with a list of several other real estate organizations; continuing a trend stretching back to 1999. In addition, the CENTURY 21 brand has kept its perennial status as “the most recognized name in real estate.” What’s new is that this year we were recognized as “the most respected in the industry” a new survey question introduced in 2012. As we are gearing up CENTURY 21’s advertising blitz at Super Bowl XLVII, combined with the consistently excellent service we offer all our clients, we at Realty Partners are positive these trends will continue long into the future.

 
Source: 2012 Ad Tracking Study.
The study was conducted in two waves by Millward Brown, a […]

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Fund Established to Help C21 Colleagues Affected by Hurricane Sandy

By |2017-03-13T15:54:53-05:00November 9th, 2012|Giving Back, News|

As many of you know, CENTURY 21 International is headquartered in Parsippany, New Jersey. Anyone who has seen the news in recent days is painfully aware of the devastation confronting many in New Jersey, New York, and the eastern seaboard. Hurricane Sandy has completely disrupted life and business as usual for many of our fellow CENTURY 21 brokers and agents in the affected areas. To this end, CENTURY21 President and CEO, Rick Davidson, has just notified the entire CENTURY 21 system that;

With the recent designation of Hurricane Sandy as a qualified disaster by the IRS, we are now able to use the Realogy Charitable Foundation to provide disaster relief funds directly to our affected CENTURY 21 franchisees, their agents and staff members in regions most impacted by the hurricane.

This foundation has set up a “Qualified Disaster Relief Fund” which will use 100% of the funds raised to directly help CENTURY 21 System members in their recovery efforts. Please bear in mind that the deadline for donations to the CENTURY 21 Qualified Disaster Relief Fund is Friday, Nov. 30, 2012. To make a tax-deductible donation to specifically help CENTURY 21 System members affected by the disaster, click here.

Here in Houston, we know a thing or two about Hurricanes and how tough they can be. We also know something about community, determination, and hope, and that together we can help each other weather the strongest storms. To all of our friends and colleagues on the east coast, know that your friends […]

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