No matter how homes change in the future, buyers and sellers will still rely on real estate agents for expert advice and guidance. Although many of us remember the TV show The Jetsons and their now retro vision of tomorrow, our homes look as though they will be earthbound for the foreseeable future. What does appear to be changing however is how the technology inside of homes is becoming smarter and more interconnected. Although we may not have our own Rosie the Robot, in a few years many of us may have internet controlled HVAC systems and appliances. Our living rooms have evolved from little more than a black and white TV and couch of the 1950s to a room filled with dozens of blinking little plastic boxes and High Definition Television bringing us world of information and entertainment. USA Today has an article welcoming us to the future of homes and how the future is becoming the present. Much like our cell phones, we may not be far from the day where clients are asked if they are interested in a Google house or an Apple house. The convenience, efficiency, and intense personalization that an interconnected “smart” house offers to consumers presents an enormous opportunity for the companies and individuals who offer the best products in the marketplace. Who will help the homeowner navigate the digital maze? Real estate agents, particularly smart agents, such as the SMARTER. BOLDER. FASTER. agents at CENTURY 21 Realty Partners.
While it is no secret that CENTURY 21® is the most recognized name in real estate, we see no reason to rest on our laurels. Instead, as the SMARTER. BOLDER. FASTER. agents in real estate, we know that our future as a brand and effectiveness as marketers of our clients properties depends on reaching out to the next generation of home buyers and investors. Many of you have watched as we have had another breakout year with our corporate marketing campaign. First, CENTURY 21 Real Estate LLC was the first real estate company to advertise during the Superbowl in over two decades, then we were an official sponsor of the US Men’s and Women’s Soccer Team and advertised during the 2012 Olympic games.
Now, we are reaching out on facebook inside the online world of SimCity Social. CENTURY 21 Real Estate LLC has partnered with EA to allow players to open their own CENTURY 21® franchise right in their own virtual metropolis. SimCity Social is a facebook game that allows players to take the role of developers and urban planners to build and manage their own simulated city. SimCity Social has a quite large contingent of 25-34 year old players, or what our Chief Marketing Officer, Bev Thorne, calls the “next generation of buyers and sellers.” She goes on to explain our goals […]
As professional Realtors and the SMARTER. BOLDER. FASTER. agents in real estate, we at CENTURY21 Realty Partners depend on our cell phones. Many of our clients have come to depend on their phones as well, for staying connected with both work and family. When service is spotty, we often feel as if we are lost in the Stone Age or at least the 80’s. Yet despite how critical connectivity is to many of us, it is surprising how often this factor gets overlooked in a property search.
While it is wise to check how many bars your handset has during showings (particularly in studies and offices), a new website and Android app, OpenSignal, offers offers robust tools to identify the quality of reception. Part of what makes OpenSignal particularly innovative is that reception quality is voluntarily reported from each user to make a searchable composite map of phone reception. This is potentially more accurate than carrier maps since it comes from a neutral source, consumers themselves. OpenSignal also reports only what other users have actually experienced, not theoretically should experience. The other innovation is an open interface that allows other software developers to use that map data with their own products. As seen on the official CENTURY21 twitterfeed, some in the industry are wondering when these maps could show up as overlays […]