Marketing – CENTURY 21 Realty Partners

CENTURY 21 advertising, now even FASTER.

By Realty Partners|2017-03-13T15:54:53-05:00March 18th, 2013|CENTURY 21|

Whether you’ve seen it when working with a CENTURY 21 Agent firsthand, or heard it at the Super Bowl for the last two years, it is no secret that CENTURY 21® Agents are the SMARTER. BOLDER. FASTER. real estate experts. Well now we are once again showcasing how we are FASTER by going to one of the fastest spectacles in the world, the Indianapolis 500. Here is the official blurb about the race:

At the 2013 CENTURY 21 Global Conference in Las Vegas, Chief Marketing Officer Bev Thorne announced that the we will be the primary sponsor of the #21 car at the 2013 Indy 500. This race will take place on May 26th at the Indianapolis Motor Speedway – and air on ABC television in front of millions of avid fans! The #21 car, part of the Sarah Fisher Hartman Racing Team with driver Josef Newgarden, has a sleek design with CENTURY 21 black and gold graphics that will be highly visible on this famous oval track. This sponsorship is a key element in the 2013 marketing plan and is designed to increase CENTURY 21 brand preference and drive more leads to CENTURY 21 Agents. We started the year by highlighting CENTURY 21 Agents with an ad in the biggest television event of the year, the 2013 Super Bowl – and now we’ll join the Super Bowl of auto racing, the Indy 500.

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C21 Super Bowl Ads

By Realty Partners|2013-10-18T12:17:01-05:00February 4th, 2013|News|

In case you missed it during last night’s “Blackout Bowl” here are the CENTURY 21® ads from Super Bowl XLVII . Prices for 30 second ad spots on CBS started at $4,000,000 a pop, which makes more sense when you consider that Super Bowl XLVII was the highest rated Television event since ratings were first tracked. For the second year in a row, we are proud to see our brand represented in the biggest TV media event of the year.

Is there a CENTURY 21 Agent in the house?

I’m a CENTURY 21 Agent.

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Still the Most Recognized Brand in Real Estate†

By Realty Partners|2017-03-13T15:54:53-05:00January 9th, 2013|News, Realty Partners|

Real estate professionals want to work with a real estate brand that is experienced, recognized in the marketplace as an industry leader, and enjoys a reputation as the real estate organization consumers gravitate to when they think real estate. Consumers want to work with a real estate organization that is well known and respected. They want the reassurance an experienced real estate sales organization offers, one that has offices that are dedicated to meeting their needs. Well, once again, that brand is CENTURY 21®. How do we know? Well, the results are in for the 2012 Brand Preference and Ad Tracking Study. In 2012, the CENTURY 21 brand continued to maintain the highest brand awareness level among consumers presented with a list of several other real estate organizations; continuing a trend stretching back to 1999. In addition, the CENTURY 21 brand has kept its perennial status as “the most recognized name in real estate.” What’s new is that this year we were recognized as “the most respected in the industry” a new survey question introduced in 2012. As we are gearing up CENTURY 21’s advertising blitz at Super Bowl XLVII, combined with the consistently excellent service we offer all our clients, we at Realty Partners are positive these trends will continue long into the future.

† Source: 2012 Ad Tracking Study. The study was conducted in two waves by Millward Brown, a […]

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CENTURY 21® is going to Super Bowl XLVII

By Realty Partners|2013-01-31T13:31:52-06:00November 8th, 2012|News|

As many of you may remember, on February 5th of this year CENTURY 21® ran an ad during Super Bowl XLVI that was broadcast before an all-time record television audience of 111 million. In so doing, we became the first real estate company in decades to advertise during the game itself, and brought our SMARTER. BOLDER. FASTER. agents to the forefront of our multifaceted advertising campaign. Athletics and achievement underscores our marketing campaign, which also included advertising in the Preakness and Belmont Stakes, the Olympics, and sponsorship of the US Men’s and Gold Medal winning Women’s Soccer teams. With all of this high profile advertising, the CENTURY 21® brand attracted 1.3 billion (with a “B”) media impressions.

What would be an appropriate encore for such a blockbuster year for our brand? As has already been announced by Bev Thorne, the CENTURY 21 international marketing guru, CENTURY 21 will be at Super Bowl XLVII on February 3, 2013! We will also be sponsoring an hour long pre-game show, and look for the SMARTER. BOLDER. FASTER. real estate professionals showing up at the start of the 3rd quarter.

At CENTURY 21 Realty Partners, we have already created quite a stir in our regional market, and CENTURY 21 International has been raising our profile to never before seen heights nationally and internationally. We look forward to 2013, and continued growth for ourselves and the brand.

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Newest CENTURY 21® office location: SimCity Social

By Realty Partners|2017-03-13T15:54:54-05:00October 19th, 2012|News|

The SMARTER. BOLDER. FASTER. agents in virtual reality. Now serving all of SimCity.

While it is no secret that CENTURY 21® is the most recognized name in real estate, we see no reason to rest on our laurels. Instead, as the SMARTER. BOLDER. FASTER. agents in real estate, we know that our future as a brand and effectiveness as marketers of our clients properties depends on reaching out to the next generation of home buyers and investors. Many of you have watched as we have had another breakout year with our corporate marketing campaign. First, CENTURY 21 Real Estate LLC was the first real estate company to advertise during the Superbowl in over two decades, then we were an official sponsor of the US Men’s and Women’s Soccer Team and advertised during the 2012 Olympic games.

Now, we are reaching out on facebook inside the online world of SimCity Social. CENTURY 21 Real Estate LLC has partnered with EA to allow players to open their own CENTURY 21® franchise right in their own virtual metropolis. SimCity Social is a facebook game that allows players to take the role of developers and urban planners to build and manage their own simulated city. SimCity Social has a quite large contingent of 25-34 year old players, or what our Chief Marketing Officer, Bev Thorne, calls the “next generation of buyers and sellers.” She goes on to explain our goals […]

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