Still the Most Recognized Brand in Real Estate†
Real estate professionals want to work with a real estate brand that is experienced, recognized in the marketplace as an industry leader, and enjoys a reputation as the real estate organization consumers gravitate to when they think real estate. Consumers want to work with a real estate organization that is well known and respected. They want the reassurance an experienced real estate sales organization offers, one that has offices that are dedicated to meeting their needs. Well, once again, that brand is CENTURY 21®.
How do we know? Well, the results are in for the 2012 Brand Preference and Ad Tracking Study. In 2012, the CENTURY 21 brand continued to maintain the highest brand awareness level among consumers presented with a list of several other real estate organizations; continuing a trend stretching back to 1999. In addition, the CENTURY 21 brand has kept its perennial status as “the most recognized name in real estate.” What’s new is that this year we were recognized as “the most respected in the industry” a new survey question introduced in 2012. As we are gearing up CENTURY 21’s advertising blitz at Super Bowl XLVII, combined with the consistently excellent service we offer all our clients, we at Realty Partners are positive these trends will continue long into the future.
† Source: 2012 Ad Tracking Study. The study was conducted in two waves by Millward Brown, a […]



